Brands We Love: Liger’s Cookies
Liger's Cookies has rapidly evolved from an internet-based venture into a celebrated Miami brand, earning the title of "Best Cookies in Miami" from Time Out Magazine. This transformation underscores the power of social media, strategic partnerships, and community engagement in building a successful culinary business.
Origins: A Quest for the Perfect Cookie
The journey of Liger's Cookies began with founder Julian Cousins' memorable experience during a business trip to Kelowna, Canada. There, he encountered a cookie so exceptional that it ignited his passion to recreate that taste in Miami. Through extensive experimentation and taste tests, Cousins developed his own superior cookie recipe, leading to the establishment of Liger's Cookies.
Leveraging Social Media for Brand Building
Initially operating exclusively online, Liger's Cookies utilized platforms like Instagram to showcase their freshly baked creations. High-quality visuals and engaging content attracted a growing follower base, fostering a loyal customer community. This digital presence not only increased brand visibility but also facilitated direct interactions with customers, enhancing their overall experience.
Expansion Through Strategic Partnerships
To meet increasing demand and expand their reach, Liger's Cookies established strategic partnerships that enhanced their distribution capabilities. Collaborations with local businesses, allowed the brand to offer pick-up and delivery options beyond their initial online model and outside of just Miami, even extending to West Palm Beach! These events demonstrated that even small brands could execute memorable and successful pop-ups akin to major brands, significantly boosting their local presence.
Recognition and Growth
The combination of a strong online presence, quality products, and community engagement culminated in Liger's Cookies being recognized as the "Best Cookies in Miami" by Time Out Magazine. This accolade not only validated their commitment to excellence but also propelled further growth, solidifying their reputation in the competitive culinary market. A trained filmmaker and creative, Julian Cousins’ talent doesn't just shine in the kitchen but behind the lens as well. Beautifully polished and authentic skits and behind-the-scenes content propel his account, from what we can collect publically, to a 1.8% engagement rate which puts him right within the industry standards of 1-3% showing that even smaller locally known brands can become household names in their own right.
The Role of Rabbit Food in Empowering Culinary Entrepreneurs
For emerging culinary businesses like Liger's Cookies, navigating the complexities of digital marketing and brand development can be challenging. Rabbit Food offers specialized services to support such entrepreneurs in elevating their brand presence:
Strategic Social Media Management: Crafting tailored content strategies that resonate with target audiences and drive meaningful engagement.
Brand Development: Establishing cohesive and compelling brand identities that stand out in a crowded market.
Collaborative Opportunities: Facilitating partnerships and events to expand reach and influence within the community.
Analytics and Insights: Providing data-driven insights to measure success and inform future strategies, ensuring continuous growth.
By partnering with Rabbit Food, small culinary businesses can transform their passion into thriving enterprises with a strong and influential online presence. Our expertise ensures that your brand resonates with your audience, driving engagement and fostering growth.
Disclaimer: Just to keep it real—Rabbit Food Marketing didn’t bake these cookies, roll these tacos, or make these brands famous. We just think they’re doing some pretty awesome things with their marketing, and we love watching small businesses grow into major players. This case study is all about giving credit where it’s due and breaking down smart tactics for anyone looking to level up. No affiliation, no behind-the-scenes magic—just admiration for great eats and great branding.
Rabbit Food Marketing is not affiliated with or endorsed by the businesses featured in this case study. All insights are based on publicly available information and social media analysis for educational and commentary purposes. Any trademarks, logos, or brand names mentioned are the property of their respective owners.
