The Story of Rabbit Food

Rabbit Food was born from a shared passion for brand storytelling, food, and making marketing accessible to every restaurant—no matter the size or budget.

Founded by Chelsea Cohen and Danielle Coyle, two best friends with a combined 14+ years of experience in CPG brand marketing, design, and digital strategy, Rabbit Food brings big-brand expertise to the local food scene.

How It Started

For years, we worked on some of the biggest healthy lifestyle and nutrition brands, helping them grow through smart branding, digital marketing, and experiential activations. But while we were helping these large brands make their mark, we kept coming back to our true passion—the small, independent food businesses that fuel local communities.

We saw so many incredible restaurants, food stalls, and ghost kitchens struggle—not because they lacked great food, but because they weren’t getting discovered. They didn’t have the branding, marketing, or digital presence to stand out in an industry dominated by big chains.

That’s when we realized: why should brand marketing be reserved for the big players?

We knew we could take the same proven branding, influencer marketing, and social media strategies that helped massive CPG brands succeed—and bring them to local restaurants in a way that was affordable, hands-on, and tailored to their unique needs.

Why "Rabbit Food"?

Beyond just a fun, memorable name, Rabbit Food reflects our approach to marketing: nimble, creative, and designed for growth. Rabbits are resourceful, adaptable, and thrive in any environment—just like the restaurants we work with.